Projects

Zero-to-one launches

Teamed up with Product Management to iterate fast and use data to inform decision making.

Explored new markets and validated revenue streams using SEO best practices and leveraging a new design system.

Used design sprints to scale a high-value feature.

Creating a shared vision for a novel product to encourage greater engagement with an employee benefit through multi-course MOOC pathways.

Using service blueprinting to document a complex financial services process and set the foundations for a business initiative.

Fleshing out a strong hypothesis with a series of design sprints.

Multiphase discovery research

PIMS Research

Leveling up synthesis to help a new UX researcher